Rimmel London Oh My Gloss! Butter Me Up Lip Butter Balm is perfect for achieving seriously soft, hydrated lips. It gives you a touch of sheer colour and a glossy finish, making your lips look naturally plump and smooth. Packed with 5% Squalane, this vegan balm locks in moisture all day long, keeping your lips feeling nourished and never dry. Plus, the sweet scent is just the cherry on top. If you’re after lips that feel as good as they look, soft, shiny, and irresistibly smooth, this one’s for you.